GLOBAL, APRIL 20, 2011 – thenetworkone announced the publication of the 2011 edition of “The World’s Leading Independent Agencies 2011”. It is published annually on a non-profit basis by thenetworkone, the world’s leading independent agencies organisation, in association with Campaign magazine in London.
The publication is not a ranking by size, or success in awards festivals; but rather, a series of inspirational articles written by fourteen agencies, from every continent in the world, judged by this editorial board to be creative and thought leaders in the marketing communications industry. A specially created new website features their work.
The agencies featured in 2011, with their country of origin (and head office in the case of agencies located in more than one country) are: Alametifarika (Turkey), BSUR (The Netherlands), Change Integrated (Poland), Creature (USA), Demner, Merlicek and Bergman (Austria), DMG (China), Dommo (Spain), Fischer+Fala! (Brazil), Law & Kenneth (India)
North Kingdom (Sweden), SapientNitro London (UK), Serviceplan Group (Germany), The Jupiter Drawing Room (South Africa), The Secret Little Agency (Singapore)
Julian Boulding, President and Founder of thenetworkone, commented:
“The global agency scene today is extremely dynamic. Without the legacy issues that the traditional networks face, independents are leading the way. Independents won Agency of the Year in the US, topped the new business tables in UK and lead the digital creative rankings in Germany. And this year we feature new agencies from each of these countries.
But the phenomenon is not limited to these traditional markets, or even the BRICS. This year, for the first time, we’re featuring agencies from Austria, Singapore, Spain and Turkey. Every continent is represented in the publication.
What we are seeing is the rapid demise of the old Anglo-Saxon command and control model of advertising. All our articles are written by successful entrepreneurs living and working in their own countries.
The next generation is here. We hope their words are a source of inspiration for everyone with an interest in marketing communications.”
